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Husqvarna Motorcycles

Pioneering since 1903

With a diverse heritage, Swedish roots and over a century of motorcycle production, Husqvarna Motorcycles still continues to deliver on its brand promise of "pioneering".

​The brand promise of PIONEERING SINCE 1903 means that Husqvarna Motorcycles is committed to leading, innovating and pioneering.

Never resting or blending into the crowd, Husqvarna Motorcycles constantly has its sights set on the distant horizon, seeking newer, better and more sensible ways to create authentic motorcycles that deliver real and rewarding riding experiences.

Facts & Figures

Husqvarna Motorcycles has a lengthy history of pioneering with no plans to slow down anytime soon. With its new 'real street' range, it has completely invented a new segment within the street motorcycles category.

114
YEARS

A long history - still pioneering

2931
EMPLOYEES

Dedicated to the brand.

2013
A NEW START

Joined KTM Group - Unveiled new street models

30700
BIKES

2016 - new annual sales record

​History of Husqvarna Motorcycles

​Husqvarna Motorcycles is a brand that has never given up on its brand promise of pioneering, consistently setting trends instead of following them since 1903.

1903

BIRTH OF A LEGEND

1955

THE ICONIC SILVERPILEN

1963

THE GLORIOUS 60’S & 70’S!

By storming to 14 Motocross World Titles, 24 Enduro European Championships and 11 Baja 1000 victories - Husqvarna fast became the ultimate off-road motorcycle racing brand of the era.

1988

THE BIG SPLIT

2013

A HISTORIC REUNION - TWO BECOME ONE AGAIN!

For 2014 the ‘new’ Husqvarna Motorcycles brand returns to it’s glorious origins with state-of-the-art technology and the iconic Swedish blue, yellow and white colour-scheme. A brand new range of Enduro and Motocross motorcycles sees one of the oldest manufacturers return to the top of off-road motorcycle sport. In over 50 years of racing and with more than 82 world titles so far.... the legendary tale of Husqvarna continues!

2015

A BOLD RETURN TO THE STREET

2016

THE FUTURE OUTLOOK

1903

BIRTH OF A LEGEND

Husqvarna’s first motorcycle was unveiled in 1903 - a ‘motorised bicycle’. As the oldest motorcycle manufacturer with uninterrupted production, Husqvarna has thankfully learnt a thing or two over the course of 110-years of development.

1955

THE ICONIC SILVERPILEN

Meaning ‘silver arrow’ in Husqvarna’s native Swedish, it was a pioneering Husqvarna model, purpose-built for off-road use. Nimble and weighing just 75kg, the telescopic fork, hydraulic dampers and frame-mounted engine were revolutionary at the time.

1963

THE GLORIOUS 60’S & 70’S!

A golden-age dawned for Husqvarna just as off-road motorcycling was booming in growth and popularity. Consistently winning the biggest global races and championships, Husqvarna became the dominant force in World Motocross.

By storming to 14 Motocross World Titles, 24 Enduro European Championships and 11 Baja 1000 victories - Husqvarna fast became the ultimate off-road motorcycle racing brand of the era.

1988

THE BIG SPLIT

When Husqvarna motorcycles was bought by Cagiva MV Agusta in 1987 - plans were set to relocate to Italy by 1988. The core Husqvarna development team chose to rather remain in Sweden - breaking away and launching ‘Husaberg’ in 1988.

2013

A HISTORIC REUNION - TWO BECOME ONE AGAIN!

In 2013 Pierer Industries AG (Husaberg’s owner) bought Husqvarna Motorcycles - marking the reunion of two halves of the original Husqvarna brand of the 60’s and 70’s!

For 2014 the ‘new’ Husqvarna Motorcycles brand returns to it’s glorious origins with state-of-the-art technology and the iconic Swedish blue, yellow and white colour-scheme. A brand new range of Enduro and Motocross motorcycles sees one of the oldest manufacturers return to the top of off-road motorcycle sport. In over 50 years of racing and with more than 82 world titles so far.... the legendary tale of Husqvarna continues!

2015

A BOLD RETURN TO THE STREET

In 2015 Husqvarna Motorcycles made their future vision clear. The release of the production 2016 Husqvarna 701 SUPERMOTO model marks a return to their roots in single-cylinder street motorcycling. An approach made famous in the 1930’s by Folke Mannerstedt’s revolutionary high-powered yet compact 4-stroke engine design.

2016

THE FUTURE OUTLOOK

The brand has a strong focus on innovation and progression, highlighted by the resurgence of Husqvarna Motorcycles’ presence on the street. The upcoming ‘real street’ range, with its SVARTPILEN and VITPILEN models, is a bold first step in this entirely new direction.

OUR VALUES

​From their very first motorcycle in 1903, Husqvarna Motorcycles has built a pioneering tradition through a series of visionary street and offroad motorcycle innovations that profoundly shaped both the history and future evolution of motorcycling. With the courage to look beyond entrenched trends, habits and methodologies, Husqvarna Motorcycles strives to create a more rewarding, truly authentic and progressive riding experience. 

Husqvarna builds motorcycles for customers with the highest quality expectations. Riders who appreciate meticulous attention to detail, practical functionality, efficient design, reliability and authentic performance. A premium quality look and feel is the minimum standard for every Husqvarna single motorcycle we produce. 

​The Husqvarna brand was born in Sweden and is defined by its proud Swedish heritage, attitude and design influence. The Swedish virtues of calmness, understatement, restraint and simplicity are at the forefront of our thinking and have a lasting effect on our brand attitude  and design approach.